Career experts always say to research a company for a job interview. It seems like a pretty simple step, right?
Researching employers is one of the best ways to become a stand-out candidate during the hiring process. By putting on your detective hat and investigating potential employers, you will discover details about the employer that will better prepare you for an interview.
In practice though, doing that crucial investigating usually turns out to be way easier said than done. Where should you research company information? Is there more you can do besides a simple Google search and company website scroll?
Do you have a job interview coming up in the next few days? Then you better keep reading to learn about a secret weapon that will give you a huge advantage during your interview.
Fortunately, we have found the best resources on the web to help you figure what to research before you head into that interview.
The skills and experience
Firstly, you should research what the company looks for in a qualified candidate. This information enables you to position yourself as the best candidate for the future position.
To discover the skills and experience the employer values, please read between the lines of their job postings. You can find out information on the employer’s career page to get an idea of the type of workers their desire. Moreover, you should reach out to current employees who work there and ask them about what their employer values most in the workplace.
The key players within a business are those employees who hold significant positions in the company. These individuals could be managers, department directors, and especially the CEO/president of the company.
You can research who the key players of the organization by reading the employer’s “About” page and employee bios. It is also a great idea to check out what these individuals say on Twitter and LinkedIn to learn what employees say about the company online.
News and recent events
When you go into a job interview, it is always a high-grade idea to be knowledgeable about the company’s latest news and updates.
Most corporations have a page on their website dedicated to press releases and events. It is a numerous source for you to find out information regarding the company’s latest news and updates.
The Company Website
Go to their website and find out about what products or services they often provide. What do they sell? How do they make money? Why might their clients or customers choose them?
Learn anything you could about the company culture too. Click buttons like “About Us” or “Meet Our Team” when you are on the company website.
Then visit their “Careers” section. Make sure you are familiar with the job description and take a look at the other jobs they are hiring for too.
It is the longest step in the process of researching a company, but it will give you a ton of information you use in your answers, and knowing more about them will help you explain why you wanted to apply for the job.
The Company Name
It is a comparatively short step, but still important for how to research a company before your interview.
Go read some recent developments and press releases to get a sense of what the company is working on.
Find one thing they recently did and then ask them in the interview, “I read you recently did, can you tell me more about that?”
They will be impressed that you know the latest news about them.
Social Media Accounts
Check out the company’s social media profiles (LinkedIn, Twitter and Facebook) to see recent news you might have missed on Google News in step 2. You may see pictures of employee outings too, etc. You will get a great sense of the company culture and the type of people who work there.
This information will give you fuel and ideas for questions you ask in the interview too. For example: “I saw on Facebook you recently had a company event. Could you tell me about what else the company does to facilitate team-building?”
The Company’s YouTube
You can look for the company onYouTube. Do a quick search and see if they have an account. More and more companies are doing this, so this is a worthwhile step in terms of how to research a company thoroughly before you talk to them. You might also see their office in a video which will make you more comfortable when you arrive for an interview. You will feel like you have been there before.
If you want to impress the company with how much you researched them before the interview head over, type the company name or website into the search bar, and then find the button that says “similar sites”.
Click it and you will see companies that are similar to the company you’re interviewing at. Try to find a few key differences and similarities, so you can show you understand the whole marketplace and industry, not just the company you are interviewing with.
If you do that, most hiring managers will be extremely impressed.
If you are interviewing in a new industry, it becomes even more important. But it is an excellent step for anyone who wants to research a company before a job interview.
The company’s culture, mission, and values
Job seekers should be able to confidently say they are a good fit for the company’s culture during any job interview. A Millennial Branding study says about 43 percent of HR professionals believe cultural fit is the most important quality job seekers can have during the hiring process.
As you research the employer, pay close attention to what’s written on their website regarding the company’s values and mission. You can learn more about the company culture by following the organization on its social media networks.
Clients, products, and services
As a potential employee, you should have an idea of the type of work you’d be doing once hired. By having a general idea of who the company’s customers are and the types of products and services are offered, you will be more prepared for the interview.
To find out the company’s offerings, you can normally find them on the company’s website. Also, you can read through the company’s blog, case studies, and white papers to give you a better idea of their accomplishments.
The inside scoop
To guarantee that you are fully prepared for the job interview, websites such as Glassdoor help job seekers discover the inside details of a company that cannot be found on the employer’s website.
When using websites like Glassdoor, you could typically find information such as salary figures, employee functions, and duties, company reviews, details about the hiring process.
The person interviewing you
Finally, you also should find out who the interviewer will be. It will give you an advantage during the interview because you will have a better chance of connecting with them and sparking a meaningful conversation.
Now it may be a little tricky trying to find out who the interviewer is, but you should be able to locate the person’s name with a little investigation. First, try locating the person’s name from the email you received regarding the interview. If you can’t find any information, reply to the email politely requesting the name of the person who will interview you.
When you acquire the interviewer’s name, do some research on LinkedIn and Twitter. It can help you learn about the interviewer’s background, their position with the company, and even some interests you both share.
Whether you are embarking on your first job search or you are fifth, finding a company that will provide you with great opportunities requires some research. By following our tips, you will be sure to find the right fit and to give yourself the best chance of success.
Good luck! We hope that you will RESEARCH MORE ABOUT THE COMPANY YOU WANT!