Email marketing is one of the most effective ways to develop relationships with potential customers. It’s very important to learn how to do email marketing right, so you can reach your target audience and keep their interest. To get more attention and engagements, here are some tips you need to make your email marketing campaign more effective.
Make your title attractive
The title is the first element needed to be optimized. If your title is not attractive, the viewer does not want to click, which leads to traffic to the website is also lowered. Also, an attractive title will stimulate recipients to click more. You should spend at least 10-15 minutes or more to see what the email title should be to get attention. Write down different kinds of titles you want to have and think about what title makes people want to open more.
One more advice is to keep your title short. Sentence with less than 50 characters has higher open rates, while anything over 50 characters will have the ability to be shortened. Use some urgent words in the subject line with a special message or limited time, like ‘Today only’, or ‘Last chance!’.
Personalize your email
This is another tip that helps improve the effectiveness of your email marketing campaign. Imagine yourself as the customer, when receiving an email without your name on it, you will feel distant. This email makes people feel like it is sent to 1000 people with the same content. Therefore, you will find irrelevant and have no inspiration for buying. So, you can personalize your email by adding customers’ names to the email content. This action will make customers feel familiar with the brand and make them want to buy more.
Send test email
Sometimes you send an email with a very nice format. The design is also pretty nice and attractive. But email recipients will sometimes see it in different ways. Besides, it is also dissimilar for receivers using the phone, tablet, computer, or even between the Android phone and iPhone. To avoid your email being deleted, it’s vital to concentrate on creating email content that is suitable for the mobile version. One more important step is that you need to test the email on each device to display it in the best way before sending out. These tests will make the experience of receiving email better.
Segment your email lists
Your subscribers may be interested in different types of emails, like events, coupons, or news, but not necessarily all of them. Online customers are usually frustrated when they read the content that has nothing to do with their interests. So it’s necessary to understand who you are sending emails to. For example, if you offer discounts for students, consider segmenting your email lists by age group. Providing relevant news to your subscribers and customers can bring higher opening chance and fewer unsubscribes.
Consider using photos in your email
The images used in the body part should be careful. Because when recipients open emails in Outlook, the image will be blocked. That means, even if the image template is very fancy, but when sent, it is not displayed. You can right-click to display the image very easily, but most of the customers will not do it. They just look at what you send in the email. This is necessary to reconsider leaving the most important information in the image so when the image disappears, your content will not be lost.
