If you want to make an effective digital marketing plan for your firm or your product, there is more than one thing you should know. This field is so broad and changeable every day that is a challenge to many marketers. It is harder to put a plan into practice and failure can happen. When making a digital marketing plan, you should include many components in our following steps below.
Analyze your firm’s situation
The first and necessary thing you should do is to carry out an analysis of your firm or product. The SWOT analysis is a common framework when it comes to making a digital marketing plan. They stand for Strengths, Weaknesses, Opportunities, and Threats of your firm.
Define your client persona
The next step you should do is making a portrait of your potential clients. A successful digital marketing plan means that your firm provides the products to the right customers. Once your team has a client target profile then you can choose the right platform to conduct your plan.
An ideal client persona should include these characters:
Basic information about age, gender, job, income level and nation, that can use your products. The client’s online behavior such as the minimum and maximum online time on social media. Client current relationship with your firms such as whether they are a new customer or a loyal one. The needs of the product of your customer.
Set your goal and define KPIs
The phrase KPI stands for a key performance indicator that demonstrates how effectively the firm achieves the business goal. Every company set its own KPIs to keep track of their business strategy. You can set KPIs goal for your digital marketing plan by analyzing the previous business turnover. This will ensure a positive goal to avoid setting your goal too high. Google Analytics is a useful method to measure each of your KPIs.
Build your content plan
The key point of an effective digital marketing plan is the content of your product. Among a competitive market, especially digital marketing market, creative content is so important to make your product stand out. You can combine the client persona you have defined before and the character of your product.
When making the content plan, you should use Google Calendar to create a timeline so that your team can edit it when necessary. You can set the plan for every week or month depends on the size of your campaign.
Throughout the time of the campaign, you should check the success of the individual elements of your digital marketing plan. So that you can adjust the goal if something is not working or you don’t achieve the KPIs.
Choose the platform
Once you’ve done all the step above, the next thing you should do is choosing an appropriate platform for your campaign. The technology world today offers a variety of options to conduct your digital marketing plan. There are many platforms for you to choose such as Facebook, Instagram, Twitter, but it’s better to focus on one that is more adapted to your goal.
You can combine different social networks and other media when making a digital marketing plan. In each platform, create an individual plan that you want to achieve in each one of them.
An effective digital marketing plan depends on many aspects including subjective and objective elements. Experience gained from many projects will give you more lessons about this broad field.