Do you want to startdigital marketing, but you have no idea where to start? What you should learn, and which skills be listed on your resume? I did some research. I want to share that with you here. Today, I will give you the way I did learn to become a digital marketer.
Whatskills do you need to become a digital marketer?
Digital marketingis the marketing of goods or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
As a digital marketer, your job will be executing marketing campaigns using online platforms. It can be social media, advertising platforms, websites, email, and mobile phones to promote and drive sales of various products and services.
Having the right skills is what will determine your success as a digital marketer. The best thing about digital marketing is that it’s a broad umbrella of services and you can, therefore, pick one area and perfect it.
However, no matter what area of digital marketing you choose, there are a few skills that every digital marketing specialist should have:
Strategic thinking skills
One of the essential requirements for a Digital Marketing Manager is to be capable of thinking, analyzing, and having strategic thinking, planning every strategy, every possible situation. So, strategic thinking is a vital skill of a Digital Marketing Manager. You will surely build a development strategy, assessing the performance of your business more optimally.
Strategic thinking here includes the ability to capture other people’s thoughts. Without obtaining the customer’s mindset, a Digital Marketing Manager never understands what they need, as a failure to plan.
Excellent copywriting skills
The content drives digital media. You will not escape writing content. Good copywriting skill is something you must develop if you want to run a successful freelance digital marketing business. You have to be able to use words to tell a brand’s story and be able to convince people to take any action that leads to sales.
Social media channel expertise: There are various social media platforms that digital marketers use to promote products and services.
Even if you work in SEO or only run paid ads, you will be a more attractive prospect for clients if you at least understand the basics of marketing on the most popular platforms such as Facebook, Instagram, Pinterest, and Twitter.
Fundamental design skills
Visual graphics are the number one driver of social shares. People want to process information rather than scan too much test.
So don’t be surprised when clients ask you for photos or videos as part of your services. It helps to have necessary design skills so that you can offer social media graphics or even ad design as an added service. Learn how to use essential design platforms such as Canva or learn how to use Photoshop.
Websites are one of the top digital marketing platforms businesses are using to market themselves online. People build more than half of the websites available on the WordPress platform. Learn how the platform works so that you’re able to offer your client essential web support whenever necessary.
The digital marketing world changes so fast. What was working a week ago could be obsolete today. You, therefore, need to keep learning and adjusting as quickly as the trends if you want to keep up.
At the end of the day, the client wants to know if there is any return on investment. Is it worth it to pay you for your services? The only way to answer this is to measure all your tactics.
You need to be good at analyzing all your online marketing data and prove your worth. How much traffic did you drive to the websites? How many downloads did you get this month? Did your Facebook page likes and engagement grow? By what margins? You must be able to keep an eye on essential success metrics at all times.
By analyzing customer data, marketers can gain information, thereby implementing and improving marketing strategies through marketing channels to “increase profits” and enhance the image brand for your business.
If you want to become a digital marketer, you’re going to need marketing skills. As mentioned before – digital marketing is an umbrella term and can encompass several skills, including but not limited to:
Pay per click advertising: Web traffic is essential if you want your customers to find you online. While organic traffic is the best, you can’t always rely on it alone – especially in highly competitive industries.
You can also drive traffic to your products and services using paid advertising. Running paid ads seems easy at the face of it. However, to truly maximize your return on spend, businesses need someone who has extensive knowledge of how online advertising works, hence the need for a PPC specialist.
Google Adwords is probably the essential PPC platform. It can bring high returns for businesses, but many find it too overwhelming to understand. Learn this skill and sell your expertise to business owners and save them from the overwhelm.
Facebook advertising: In the past few years, Facebook has started to emerge and is considered an active advertising channel. With a Digital Marketing Manager, this paid advertising channel is like a useful right hand, assisting them in the deployment and implementation of campaigns to promote products and brand images.
Search Engine Optimisation: This is a highly in-demand service because it’s somewhat more technical than other services and most business will prefer to outsource it than do it for themselves.
With millions of websites on the internet, the effort is required to make sure that customers can find a particular site. This is where SEO comes in.
Using various tactics, as an SEO expert, you need to be able to make sure that your clients’ websites come up top of the search engine results. Also, it converts to traffic for them.
Content marketing: Most online businesses depend on content to create awareness about their products and services. As a content marketer, you will be creating content such as blog posts or even video content with the goals. This way is to create awareness, generate leads, and grow the customer base.
In addition to creating the content, you will also be responsible for creatively promoting the content and getting it seen by the target audience. A good content marketer can get into the minds of their audience and understand what content they will engage with, and then, deliver it to them.
Social media marketing: This is probably what comes to everyone’s mind when the term digital marketing is mentioned. Social media is big business. Every business wants to have some social media presence and thus the need for social media marketing specialists.
Popular platforms include Facebook, Twitter, Instagram, Pinterest, and LinkedIn. The social media manager’s job usually involves creating platform-specific content to engage the business’s audience with the end goal often being better visibility, more engagement, the website traffic, and even sales.
Sales funnel design: Before you even start with the sales funnel stages, it is essential to go through some fundamental steps that will help you design the funnel and optimize it according to your business, and the type of potential customers you are targeting.
Three main elements are sitting on top of the sales funnel: the customer avatar; the traffic sources; the return path.
Marketing automation: This is the use of software to automate marketing actions, for example, social media posting or email marketing.
Automation is essential in marketing because it allows businesses to schedule repetitive tasks ahead of time, allowing them to focus on other tasks. However, they don’t always have the expertise to do this themselves.
Marketing automation specialists help make the job easier by setting up automated workflows for various marketing channels.
For example, platforms such as Hootsuite and Buffer are popular for social media scheduling, while MailChimp and Aweber are popular for automating email marketing. A marketing automation specialist will design the workflow and use specialized tools to automate processes. This makes life significantly easier for businesses.
Email marketing: Email, even in the era of social media, is still thriving. Companies are now paying more attention to email marketing and hiring experts to run their email campaigns.
Email list building and keeping this email list engaged can result in big bucks for a business. If you can provide activities with skills that will help them achieve this, you have a digital marketing niche, sorted!
Digital Marketing Manager is considered the most central character in an innovative strategy. They are responsible for planning, implementing, and monitoring the effectiveness of marketing activities in the enterprise.
The intense work environment and pressure, above are the skills that a professional Digital Marketing Manager must have if they want to survive.
We hope that you will become a digital marketer!