Do you know that you can completely learn digital marketing at your own home? There are a lot of online resources that help you acquire all the skills needed for a digital marketer. Here are some resources that you need to learn digital marketing at home in the fastest way.
What is digital marketing?
Digital marketing is the process of using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. It is also defined by the use of numerous digital channels to connect with prospective customers where they spend much of their time online. Moreover, digital marketers must have a clear vision of how each digital marketing campaign supports their overall goals.
How to learn digital marketing for free?
To be good at digital marketing, you need to have all the skills related to online marketing. It needs a lot of patience and hard work but fortunately, you don’t have to go to college to become an expert. Below are some areas you need to know.
Search engine marketing
This is a major component of digital marketing using SEO (Search Engine Optimization) or PPC (Pay Per Click).
- Search Engine Optimization
SEO is to optimize your website to rank higher in the search results page. SEO is vital in online marketing because it can drive highly targeted traffic to your website. This process is slower than Paid Ads but in the long term, it can produce better results. Besides, note that SEO changes all the time. This means that you need to adjust your digital marketing campaigns accordingly. Take a look at some information on how to explain SEO to a newbie.
- Pay Per Click
PPC marketing is the other component of search engine marketing besides SEO. With PPC ads, you can reach your target customers faster than SEO. However, you need to pay for every click for every time visitors click on your ads. Google Ads is currently the biggest Pay Per Click network which allows you to display your ads in Google Search Results and on some websites that participate in Google Adsense.
Every digital marketing campaign needs content. Whether it’s SEO or email marketing, content helps you reach and engage with your prospective customers on different channels. This is the process to identify, create and promote the right type of content to the right audience. Skills you need to become a successful content marketer are writing skills, analytical skills and SEO copywriting skills.
Inbound marketing is all about combining all of the different online marketing techniques to provide the best possible user experience. The goal is to attract new customers, gain their trust, and earn their satisfaction. This is also the difference between companies that do this and companies run isolated campaigns.
Here are some examples of inbound marketing versus traditional marketing:
- Blogging vs. pop-up ads
- Email contact lists vs. email spam
- Video marketing vs. commercial advertising
Email is still one of the most effective ways to approach visitors and turn them into customers. You need to have a little information about your audience first unless you want your emails to end up in the spam folder. Email marketing can be the last step to do after all other marketing techniques finish their jobs at finding new potential customers.