Explaining SEO to someone who has never done it before can be a little tricky. There are multiple ways you can explain SEO to a newbie, and this post will show you how to do that.
What is SEO?
When we search for the keyword “listen to music”, the first links of the search page are almost all of the top music websites. But have you ever wondered why those pages are headed? The difference here is because of the search engine ranking methods, also known as SEO – Search Engine Optimization. It will analyze search engine operation and using some tricks to improve your website’s ranking on certain keywords.
Benefits of SEO
Cost-effectiveness
Google has a service that displays ads on the first page of search results that we pay for each click called Google Adword. This can be a very good service to find potential customers for the website. But let’s do the following simple calculation. You set $1 for each ad click. In a day you get 200 clicks on your ad, so you have to pay $200. That means each month you have to spend $6,000 and $72,000 per year on advertising costs with this tool!
Fortunately, you can take advantage of SEO services to display the website at the top pages without losing too much money. This is a long-term investment and you will not have to spend money every day like using Google Adword PPC advertising.
Target specific users
The truth is you will not be able to control your potential user if you post ads on websites. But just by choosing the right keywords, this is not a problem now. Every time someone goes to Google to search for information about a service that they want to use, you will have the chance to be displayed on the first page of the search results. From there they will click on your link. And now, you have 70% of the chance that the person becomes your customer if you have good information about a type of service they need.
Long-term benefits
As mentioned above, if you use PPC advertising programs to promote websites on search engines, you have to pay every day. Can you pay that cost for 5 years, 10 years or your whole life? But once you have applied SEO to your website effectively, your website will always be on top of the search without you having to pay anything to maintain it; unless there is a better SEO rival than you.
Increase traffic
Top positions on the search engine result pages can get most of the impressions and clicks. That’s why ranking in these top positions will lead to significant traffic increases for your website. SEO also focuses on creating relevant title tags and meta descriptions which appear in the result pages. Having optimized tags and descriptions helps increase the click-through rate, which also promotes increases in qualified web traffic.
Brand awareness
Top position rankings result in significant impressions. So getting your website in these top positions on the result pages will make it more likely to be known. Being on the first page for your targeted keywords helps users associate your brand with those keywords. Moreover, it also creates trust since companies on the first page are often considered to be more reliable. The more your pages rank in high positions in the search engines, the more opportunities you have that users can see your content and associate with your brand.
